Technical Email Marketing Specialist

Boca Raton, FL 33431

Post Date: 07/26/2018 Job ID: 7511 Category: Web/UI

Our client, top Fortune 500 company, is experiencing incredible growth and with that it is a very exciting time to join as there are many opportunities for advancement. Our client is committed to building consumer and commercial Brands while leveraging the benefits of being one company: shared expertise, operating efficiencies, and a culture of innovation.

Technical Email Marketing Specialist
  • Responsible for managing and creating email marketing campaigns to promote our clients products, launch email campaigns.
  • Will help to manage content updates and create Consumer Facing Emails and Promotional Emails
  • Act as Marketing Traffic Coordinator
  • Create content and emails, understands the decision points and who they are sending the emails to.
  • Utilize marketing automation campaigns to improve user engagement and increase conversions.
  • Establish a detailed database management process for list cleansing and increased inbox delivery
  • Run weekly reports using KPI' s and measurable metrics
  • Proofread emails for clarity, grammar, and spelling.
  • Create segmentation strategies, A/B testing of subject lines, content, images and offers to drive higher open and click-through rates.

Requirements:
  • Experience working with email tools (ex: Listrak)
  • At least 3-5 years of experience in email marketing required.
  • Excellent communicator and creative thinker, with an ability to use data to make marketing decisions.
  • Proficiency in email marketing automation techniques to generate interest and convert visitors into customers.
  • Bonus skills: HTML/CSS, Adobe Creative Suite.
  • Strong Understanding of Consumer Journey

About JDC Group

JDC Group is a technology recruiting and staffing company based in Atlanta, Georgia. Founded in 2005, we connect exceptional technology talent with successful companies all over North America to form productive teams. We were voted one of Atlanta’ s Best and Brightest Companies to Work For® and named one of Inc. 5000’ s Fastest-Growing Private Companies in America. To learn more about us, please visit www.jdc-group.com.
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